ALEX TARLESCU

Co-founded and co-run an AI, marketing, and technology company selling recurring services to small business B2B and B2C clients, covering AI and marketing automation, client software integrations, lead generation, website design, SEO, and hosting.

• Built the client book from zero to 12 concurrent agency retainers, every account self-sourced with no territory, inbound leads, or existing book handed to me
• Closed a single contract in excess of $30,000, and grew the longest-running client to over $50,000 billed since 2023 ($1,250 MRR)
• Ran the full sales cycle myself, from proposal and NDA through deposit, discovery, pitch meeting, close, onboarding, and renewal, negotiating terms with clients
• Ran cold outbound email programs of 10,000+ sends a month for the company and its clients, with a best-performing campaign reaching a 54% open rate and a separate campaign reaching a 2.8% positive reply rate
• Delivered 50+ custom automations or ongoing marketing campaigns for 25+ businesses across 8+ industries including law, contractors, ecommerce, and real estate, building against APIs and automation platforms
• Have hands on experience with most major CRM platforms and have built automations for many including Pipedrive, Salesforce, ABIS Adjutant, Lawmatics, Monday.com, GoHighLevel and more

• Handled freelance SEO work, Google Business Profiles, website design, management, content creation, and design projects for small business clients, on engagements from one-off projects to six-month retainers
• Built two affiliate marketing blogs from scratch in 2017, taught myself SEO running them, and sold both at a profit in 2020

Carried a sales territory covering small business, mid-market, and enterprise accounts: new accounts, up-sell, and renewal of existing customers.

• Generated and secured new B2B sales revenue by prospecting and adding new commercial customers, booking $800,000 in completely new business in 2015, finishing the year at 160% of quota
• Opened much of that new business at the small business level and grew it into recurring enterprise accounts, converting one-off buyers into repeat customers across multiple business units
• Routinely closed sales upwards of $10,000 for large lifting equipment such as wire rope, chain, and custom lifters, and routinely produced custom-quote opportunities of $100,000+, including one project quoted at several hundred thousand dollars
• Cross-sold products and services from all Mazzella business units into existing accounts, keeping hold of key relationships and widening the customer base; held just under 35% industry margin
• Coordinated and executed my own lead generation programs aimed at generating revenue and profit margin in my accounts and territories

Initiated and closed sales for a leading supplier of lifting products and solutions. Built relationships with key decision makers and matched customers, from small businesses to enterprise accounts, with the right solutions for their rigging needs.

• Served as an integral member of the rigging inside sales team. Upon leaving, was on pace for just under $1 million in personal sales order entry and was maintaining a 10% YOY growth of largest held account
• Provided support to company outside sales specialists; assisted by routinely producing quotes, working from customer blueprints and specs, entering purchase closing orders, and following up with prospective buyers

• Read customer blueprints and engineered specifications, rejecting parts outside required specifications
• Worked the plating lines for the shop's largest enterprise manufacturing accounts, the customers whose volume carried the business

• Promoted from part-time to full-time at the Avon Lake store (grand-opening team, top-15 ranked store), then to Senior and Supervisor at Montrose; hired, trained, scheduled, and supervised a team of 10, including performance reviews and part-time/full-time hiring
• Operated department at an average of 35% revenue comp YOY, analyzing business trends and customer demographics to identify sales opportunities

• Co-founded and directed marketing for Koala-Tea Promote Group, booking shows, international artists, and touring musicians across Greater Cleveland
• Co-owned Phoenix DJ, a part-time weekend DJ and event business handling bookings, deposits, and scheduling for around 20 events a year